The function and responsibilities of a chief marketing officer, or CMO, will be hard to pin down. These professionals are answerable for running the marketing department and liaising with marketing project managers, yes, however what are the opposite CMO responsibilities which can be necessary to understanding the function?
Put simply, the chief marketing officer of a company has the first responsibility of driving income by increasing sales by way of marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other company executives to establish firm-wide goals. They will additionally help marketing directors and managers create a marketing strategy that achieves these profit, product, and development goals via a range of marketing features and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO must have a broad understanding of brand development, sales administration, product, distribution administration, and buyer service. The CMO will have input into model marketing, pricing, advertising, market research, marketing communications, project management, and public relations.
Chief marketing officers typically wear quite a couple of completely different hats. They should have a particular set of skills or traits to lead the corporate’s brand management and marketing activities in a way that results in growth. These are just a few of the most important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky facets of being a CMO is that some marketing activities will be unpredictable, particularly within the digital and social media age, so making strategic selections that drive progress is a particularly essential responsibility.
Marketing knowledgeable: While the CMO doesn’t often get their arms dirty with the granular tasks of the marketing crew, they still need to be an skilled in all things marketing. The CMO is in the end responsible for all the activities carried out by the marketing department, so they should have a deep understanding of the marketing capabilities at their disposal.
Customer champion: The CMO is also chargeable for serving as the customer champion in chief, guaranteeing that all marketing activities serve to create brand loyalty and ensure the user experience is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-centered responsibilities, the CMO is chargeable for leading the inventive side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring revolutionary marketing ideas that will help attract and retain more customers and lead back to elevated sales growth.