The role and responsibilities of a chief marketing officer, or CMO, could be hard to pin down. These professionals are accountable for running the marketing department and liaising with marketing project managers, yes, but what are the opposite CMO responsibilities which can be essential to understanding the function?
Put merely, the chief marketing officer of an organization has the primary responsibility of driving income by growing sales via marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different company executives to determine company-wide goals. They will additionally assist marketing directors and managers create a marketing strategy that achieves those profit, product, and progress goals by way of a range of marketing features and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO must have a broad understanding of brand development, sales administration, product, distribution administration, and customer service. The CMO will have enter into model marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite a couple of totally different hats. They must have a particular set of skills or traits to lead the corporate’s model administration and marketing activities in a way that results in growth. These are a couple of of crucial responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky elements of being a CMO is that some marketing activities may be unpredictable, particularly within the digital and social media age, so making strategic decisions that drive development is a particularly important responsibility.
Marketing knowledgeable: While the CMO doesn’t usually get their palms dirty with the granular tasks of the marketing group, they still should be an knowledgeable in all things marketing. The CMO is in the end responsible for all the activities carried out by the marketing department, so they should have a deep understanding of the marketing functions at their disposal.
Buyer champion: The CMO can be answerable for serving as the customer champion in chief, making certain that every one marketing activities serve to create brand loyalty and ensure the person experience is enjoyable and successful.
Chief storyteller: Finally, in addition to business-focused responsibilities, the CMO is chargeable for leading the artistic side of the company. The CMO ought to be able to nurture the creativity of the marketing department, spurring revolutionary marketing ideas that will help attract and retain more prospects and lead back to elevated sales growth.