The role and responsibilities of a chief marketing officer, or CMO, could be hard to pin down. These professionals are in command of running the marketing department and liaising with marketing project managers, sure, however what are the opposite CMO responsibilities which might be vital to understanding the position?
Put simply, the chief marketing officer of a company has the first responsibility of driving revenue by growing sales through marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different company executives to determine firm-wide goals. They will additionally help marketing directors and managers create a marketing strategy that achieves these profit, product, and growth goals via a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of name development, sales management, product, distribution management, and buyer service. The CMO will have enter into model marketing, pricing, advertising, market research, marketing communications, project management, and public relations.
Chief marketing officers typically wear quite just a few completely different hats. They will need to have a particular set of skills or traits to lead the company’s brand administration and marketing activities in a way that ends in growth. These are a couple of of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of many tricky points of being a CMO is that some marketing activities might be unpredictable, particularly in the digital and social media age, so making strategic choices that drive development is a particularly essential responsibility.
Marketing expert: While the CMO doesn’t normally get their hands dirty with the granular tasks of the marketing workforce, they still should be an expert in all things marketing. The CMO is in the end responsible for all the activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.
Customer champion: The CMO can be answerable for serving because the customer champion in chief, ensuring that every one marketing activities serve to create model loyalty and make sure the consumer experience is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-targeted responsibilities, the CMO is liable for leading the inventive side of the company. The CMO must be able to nurture the creativity of the marketing department, spurring modern marketing concepts that will assist attract and retain more prospects and lead back to elevated sales growth.