The function and responsibilities of a chief marketing officer, or CMO, could be hard to pin down. These professionals are in charge of running the marketing department and liaising with marketing project managers, sure, however what are the other CMO responsibilities which might be necessary to understanding the position?
Put simply, the chief marketing officer of an organization has the primary responsibility of driving income by rising sales by marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other firm executives to ascertain firm-wide goals. They will additionally help marketing directors and managers create a marketing strategy that achieves those profit, product, and progress goals via a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO needs to have a broad understanding of brand name development, sales management, product, distribution administration, and customer service. The CMO will have input into model marketing, pricing, advertising, market research, marketing communications, project management, and public relations.
Chief marketing officers typically wear quite just a few completely different hats. They should have a particular set of skills or traits to lead the company’s brand administration and marketing activities in a way that ends in growth. These are a couple of of the most important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky features of being a CMO is that some marketing activities will be unpredictable, particularly within the digital and social media age, so making strategic choices that drive growth is a particularly important responsibility.
Marketing professional: While the CMO doesn’t often get their hands soiled with the granular tasks of the marketing team, they still need to be an knowledgeable in all things marketing. The CMO is finally answerable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.
Customer champion: The CMO can also be answerable for serving as the customer champion in chief, making certain that each one marketing activities serve to create model loyalty and make sure the user expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to business-targeted responsibilities, the CMO is responsible for leading the inventive side of the company. The CMO must be able to nurture the creativity of the marketing department, spurring modern marketing ideas that will assist entice and retain more prospects and lead back to elevated sales growth.